To help businesses reach people living abroad, Facebook announced a new advertising targeting feature that allows marketers the ability to reach expats with their ads on Faebook.
In a business announcement, Facebook said Middle East airline company Etihad Airways tested it last fall before the Indian holiday Diwali. There are 27 million Hindus on Facebook who live outside of India, according to Facebook. “Using expat targeting, Etihad connected with expats with messages about traveling home for the holiday,” the post said, “reaching 536,00 Indian expats living in the Middle East, leading to 700 bookings and a 50X return on investment.”
This nationality-specific targeting is currently available for people from Brazil, Indonesia, China, South Africa and India. It is now available worldwide on all Facebook ads interfaces.
Facebook Ads can be aimed at expats living within a certain country
The feature enables to target expatriates living within a given country or people from a specific country who are living abroad. For example: People who live in the United States might not originally from the United States. Now, marketers can target these expats who originate from a specific country, but who now live in the United States.
In a business announcement, Facebook said Middle East airline company Etihad Airways tested it last fall before the Indian holiday Diwali. There are 27 million Hindus on Facebook who live outside of India, according to Facebook. “Using expat targeting, Etihad connected with expats with messages about traveling home for the holiday,” the post said, “reaching 536,00 Indian expats living in the Middle East, leading to 700 bookings and a 50X return on investment.”
This nationality-specific targeting is currently available for people from Brazil, Indonesia, China, South Africa and India. It is now available worldwide on all Facebook ads interfaces.
Written by Sudheer Kiran
Full Stack Growth Marketing Professional & Fractional CMOHey, I'm Sudheer. I've spent nearly two decades working in growth marketing—mostly with B2B SaaS companies, agencies, and startups. I help businesses find smart, scalable ways to grow through digital transformation, brand strategy, and marketing that actually converts.
