Category Archive

Social Media

Notes on social media marketing, covering advanced audience targeting, social content, and building a career across SEO and social. These are earlier posts, kept as part of the archive.

3 published articles and playbooks in Social Media.

All Articles

SEOOct 27, 2016 12 min read

Start With Why: How To Be a Successful SEO/SMO Analyst and a Content Writer

A decade ago, I was reading Simon Sinek's transformative book "Start with Why," and one sentence hit me like lightning: "people don't buy what you do; people buy why you do it."...Read Strategy

Local BizApr 15, 2015 4 min read

6 Facebook Advanced Location Targeting Features

Facebook is rolling out some advanced location targeting features to both Power Editor and the ad create tool. Facebook advertisers can now target by address, living in, recent visit or travelling location.Read Strategy

Local BizMar 18, 2015 2 min read

Facebook Expat Targeting: Reach 92 Million People Living Abroad

To help businesses reach people living abroad, Facebook announced a new advertising targeting feature that allows marketers the ability to reach expats with their ads on Faebook.Read Strategy