Google Doesn't Need to Send You the Click Anymore
Google's "Dive deeper" Discover test signals a shift from referral traffic to AI-mediated discovery. Here's what B2B marketers should build instead.
Showing 21 published articles and playbooks in Marketing Strategy.

Google's "Dive deeper" Discover test signals a shift from referral traffic to AI-mediated discovery. Here's what B2B marketers should build instead.

What AIforce, Claudeforce and the data behind them mean for marketing and growth teams.

UNBOUND 2026 was less about new AI features and more about HubSpot's bet that the CRM becomes the context layer AI uses to make marketing and sales decisions.

Sixteen years of watching algorithms change, tactics multiply, and execution get cheaper taught me something simple: sustainable growth isn't an execution problem anymore. It's an alignment problem.

A field report from running Cloudflare's Agent Readiness diagnostic against real B2B websites — what it measures, what it gets wrong, and what I'd actually prioritize. TL;DR In...

Last night Google Marketing Live 2026 had a lot of announcements. Some of them were expected. Some were much bigger than expected. And honestly, if you’ve been watching where...

I’ve been in marketing for over 15 years now. And if there’s one thing I’ve consistently seen ruin otherwise great SaaS companies, it’s this: perfectly clear products getting...

The Most Dangerous Marketer Isn’t the Inexperienced One - It’s the reactive one For a long time, I thought being a good marketer meant being responsive. Quick replies. Fast...

There was a time when I believed great marketing meant beating competitors. Better messaging. Sharper positioning. Stronger campaigns. More share of voice. I treated the market...

“Be water, my friend.” We all know this quote from Bruce Lee. It is one of those lines that gets shared endlessly, often without context. For most people, it sounds poetic. For...

If you know me, or you have been following my work for some time, you already know this. I genuinely believe in the value of AI. I use it every day. I help marketing teams...

I hear it all the time lately: "Why are you talking so much about AI? You're a marketer. Shouldn't you be focused on marketing? Ads, keywords, campaigns, the usual stuff?" Here's...