SignalShiftCategory Archive
Marketing Strategy
Strategy is where every lever of B2B growth has to come together. These essays cover go-to-market design, positioning, cross-functional alignment, and building marketing as one system rather than a set of disconnected channels. Several draw on the thinking behind Built to Compound, and many unpack major industry moves to show what they mean for how B2B teams should plan, invest, and measure.
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Google UpdatesGoogle Doesn't Need to Send You the Click Anymore
Google's "Dive deeper" Discover test signals a shift from referral traffic to AI-mediated discovery. Here's what B2B marketers should build instead.Read Strategy
AISalesforce Dreamforce 2026: The CRM Becomes Something AI Can Operate Through
What AIforce, Claudeforce and the data behind them mean for marketing and growth teams. A deep dive into Salesforce Dreamforce 2026 announcements and agentic trends.Read Strategy
AIWhat HubSpot UNBOUND 2026 Means for Agentic Marketing
UNBOUND 2026 was less about new AI features and more about HubSpot's bet that the CRM becomes the context layer AI uses to make marketing and sales decisions.Read Strategy
Marketing StrategyWhy I Wrote Built to Compound: What 16 Years in B2B Growth Taught Me
Sixteen years in B2B growth taught me that sustainable growth is an alignment problem, not an execution problem. Here is why I wrote Built to Compound and how aligned companies win in the AI era.Read Strategy
AIYour Website Has a New Audience, and Most of Us Haven't Noticed Yet
Cloudflare's Agent Readiness score reveals 96% of sites aren't built for AI agents. Here's what I found implementing it on B2B websites—and what to fix first.Read Strategy
AIGoogle Marketing Live 2026 Just Showed Us What the Future of Marketing Looks Like
Last night Google Marketing Live 2026 had a lot of announcements. Some of them were expected. Some were much bigger than expected. And honestly, if you’ve been watching where...Read Strategy
ContentYour SaaS Website Sounds Smart. Unfortunately, Nobody Knows What You Do.
I’ve been in marketing for over 15 years now. And if there’s one thing I’ve consistently seen ruin otherwise great SaaS companies, it’s this: perfectly clear products getting...Read Strategy
Marketing StrategyFrom Busy to Impactful: How Eat That Frog Changed My Marketing Productivity
A reflective take on how Eat That Frog reshaped my view on productivity — from reactive busyness to focused, high-impact marketing work.Read Strategy
Marketing StrategyRethinking Competition: How Blue Ocean Strategy Changed the Way I see Competition
A reflective take on how Blue Ocean Strategy reshaped my marketing mindset — from competing in crowded markets to redefining the game itself.Read Strategy
Marketing StrategyBe Water, My Friend: Lessons From Bruce Lee for Modern Marketers
Is your marketing too rigid? Learn how Bruce Lee’s "Be Water" philosophy helps marketers adapt to AI search and discard outdated playbooks to survive in 2026.Read Strategy
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