Sep 21, 202611 min read
Google Doesn't Need to Send You the Click Anymore
Google's "Dive deeper" Discover test signals a shift from referral traffic to AI-mediated discovery. Here's what B2B marketers should build instead.
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Category ArchiveAll Articles
Marketing Strategy
Showing 21 published articles and playbooks in Marketing Strategy.
Showing 21 of 122 articles
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AI
Sep 18, 202618 min read
Salesforce Dreamforce 2026: The CRM Becomes Something AI Can Operate Through
What AIforce, Claudeforce and the data behind them mean for marketing and growth teams.
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AI
Sep 17, 202617 min read
What HubSpot UNBOUND 2026 Means for Agentic Marketing
UNBOUND 2026 was less about new AI features and more about HubSpot's bet that the CRM becomes the context layer AI uses to make marketing and sales decisions.
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Marketing Strategy
Sep 10, 20268 min read
Why I Wrote Built to Compound: What 16 Years in B2B Growth Taught Me
Sixteen years of watching algorithms change, tactics multiply, and execution get cheaper taught me something simple: sustainable growth isn't an execution problem anymore. It's an alignment problem.
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AI
Sep 6, 202613 min read
Your Website Has a New Audience, and Most of Us Haven't Noticed Yet
A field report from running Cloudflare's Agent Readiness diagnostic against real B2B websites — what it measures, what it gets wrong, and what I'd actually prioritize. TL;DR In...
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AI
May 21, 20269 min read
Google Marketing Live 2026 Just Showed Us What the Future of Marketing Looks Like
Last night Google Marketing Live 2026 had a lot of announcements. Some of them were expected. Some were much bigger than expected. And honestly, if you’ve been watching where...
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Content
May 16, 20269 min read
Your SaaS Website Sounds Smart. Unfortunately, Nobody Knows What You Do.
I’ve been in marketing for over 15 years now. And if there’s one thing I’ve consistently seen ruin otherwise great SaaS companies, it’s this: perfectly clear products getting...
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Marketing Strategy
Feb 13, 20265 min read
From Busy to Impactful: How Eat That Frog Changed My Marketing Productivity
The Most Dangerous Marketer Isn’t the Inexperienced One - It’s the reactive one For a long time, I thought being a good marketer meant being responsive. Quick replies. Fast...
Marketing Strategy
Feb 13, 20267 min read
Rethinking Competition: How Blue Ocean Strategy Changed the Way I see Competition
There was a time when I believed great marketing meant beating competitors. Better messaging. Sharper positioning. Stronger campaigns. More share of voice. I treated the market...
Marketing Strategy
Jan 14, 20264 min read
Be Water, My Friend: Lessons From Bruce Lee for Modern Marketers
“Be water, my friend.” We all know this quote from Bruce Lee. It is one of those lines that gets shared endlessly, often without context. For most people, it sounds poetic. For...
AI
Dec 1, 20259 min read
I Love Using AI in Marketing, But We Need to Talk About This
If you know me, or you have been following my work for some time, you already know this. I genuinely believe in the value of AI. I use it every day. I help marketing teams...
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AI
Nov 24, 20255 min read
Why I Can't Stop Talking About AI in Marketing (And You Shouldn't Either)
I hear it all the time lately: "Why are you talking so much about AI? You're a marketer. Shouldn't you be focused on marketing? Ads, keywords, campaigns, the usual stuff?" Here's...
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