Marketing StrategyCategory Archive
SEO
Search is no longer a single destination. This collection follows organic discovery from classic SEO into AEO, GEO, and AI search optimization, covering core updates, AI Overviews and AI Mode, the decline of the click, and how B2B companies stay findable when answer engines and agents do the reading. It also includes earlier field notes from more than a decade of hands-on search work, which show how the channel got here.
Marketing Strategy
SignalShiftSignalShift September 2026: Your Next Buyer Never Logs Off
September 2026 put always-on AI agents in buyers' hands. Six signals on what delegated demand means for CMOs, budgets, search, martech and talent.Read Strategy
Google UpdatesGoogle Doesn't Need to Send You the Click Anymore
Google's "Dive deeper" Discover test signals a shift from referral traffic to AI-mediated discovery. Here's what B2B marketers should build instead.Read Strategy
AIWhat HubSpot UNBOUND 2026 Means for Agentic Marketing
UNBOUND 2026 was less about new AI features and more about HubSpot's bet that the CRM becomes the context layer AI uses to make marketing and sales decisions.Read Strategy
AIYour Website Has a New Audience, and Most of Us Haven't Noticed Yet
Cloudflare's Agent Readiness score reveals 96% of sites aren't built for AI agents. Here's what I found implementing it on B2B websites—and what to fix first.Read Strategy
AISignalShift June 2026: Marketing Has Entered Its Intelligence Era
SignalShift's June 2026 Intelligence Brief analyzes six evidence-backed marketing shifts helping CMOs and marketing leaders prepare for the next era of AI, search, GTM, and measurement.Read Strategy
AIOrganic Search Is Broken: How to Stay Discoverable in the Age of AI
AI Overviews, zero-click search, and LLM adoption have structurally changed how buyers find information. Here's how to measure and optimize for the new reality.Read Strategy
AIAI Search Now Equals 56% of Search Volume. What Marketers Should Know
AI assistants now generate 45 billion monthly sessions, equal to 56% of search engine volume. What this shift means for SEO, AI visibility, and modern discovery strategies.Read Strategy
AIFrom Search and Click to Synthesis and Curation: How Consumer Behavior Just Rewrote Marketing
Marketing shifted from search-and-click to synthesis-and-curation. 37% start with AI, 60% never click through. Your brand gets judged in AI summaries first. Learn why citation share matters more than traffic now.Read Strategy
AI37% Now Start Searches With AI. What This Really Means for Traditional Search
New study reveals 37% of consumers now start with AI instead of Google. Traditional search isn't dead, but discovery moved upstream. Here's what that means for your brand visibility and conversions.Read Strategy
AIIgnoring Conversational Search Is the Next Devastating Marketing Mistake
Over the years, I’ve watched search evolve through countless shifts. Some were small, some were industry-changing and a few completely reshaped how customers discover and evaluate...Read Strategy
AI