Sep 21, 202611 min read
Google Doesn't Need to Send You the Click Anymore
Google's "Dive deeper" Discover test signals a shift from referral traffic to AI-mediated discovery. Here's what B2B marketers should build instead.
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AI
Sep 17, 202617 min read
What HubSpot UNBOUND 2026 Means for Agentic Marketing
UNBOUND 2026 was less about new AI features and more about HubSpot's bet that the CRM becomes the context layer AI uses to make marketing and sales decisions.
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AI
Sep 6, 202613 min read
Your Website Has a New Audience, and Most of Us Haven't Noticed Yet
A field report from running Cloudflare's Agent Readiness diagnostic against real B2B websites — what it measures, what it gets wrong, and what I'd actually prioritize. TL;DR In...
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AI
Jul 13, 202627 min read
SignalShift June 2026: Marketing Has Entered Its Intelligence Era
Every month, marketing leaders are inundated with product launches, platform updates, acquisitions, benchmark reports, algorithm changes, and AI announcements. Most generate...
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AI
Mar 10, 202612 min read
Organic Search Is Broken: How to Stay Discoverable in the Age of AI
I want to open with a number that stopped me cold when I first read it. According to KEO Marketing, 73% of B2B websites saw significant traffic losses between 2024 and 2025. The...
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AI
Mar 10, 20268 min read
AI Search Now Equals 56% of Search Volume. What Marketers Should Know
A recent industry report caught my attention because it confirms something many of us in marketing have been feeling for the past year. AI discovery is already operating at...
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AI
Jan 8, 20269 min read
From Search and Click to Synthesis and Curation: How Consumer Behavior Just Rewrote Marketing
We're watching something fundamental break in real time. For two decades, digital marketing operated on a simple premise: people search, you rank, they click, you convert. The...
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AI
Jan 8, 20266 min read
37% Now Start Searches With AI. What This Really Means for Traditional Search
Look, I've been beating this drum for a while now. AI isn't coming for search—it's already here, changing how people find information, make decisions, and discover brands. If...
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AI
Nov 24, 20256 min read
Ignoring Conversational Search Is the Next Devastating Marketing Mistake
Over the years, I’ve watched search evolve through countless shifts. Some were small, some were industry-changing and a few completely reshaped how customers discover and evaluate...
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AI
Nov 21, 20255 min read
Adobe Acquires Semrush: What This Means For SEOs, GEO, and the Future of AI Search Marketing
Attention my fellow SEO and AI Search Marketing folks… Adobe will acquire Semrush. Yes, one of our favourite SEO and GEO tools. We have been talking about LLM visibility nonstop....
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AI
Oct 16, 202516 min read
Long-Form Intent & Conversational Queries Killed Short-Tail Keywords: Your AISO Survival Guide
For decades, the foundation of search marketing rested on a simple premise: fight fiercely for short, punchy keywords. "CRM software." "Billing solution." "Email marketing tool."...
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SEO
Aug 5, 202514 min read
Prompt Like a Top 1% Marketer: How to Outsmart the Crowd in the Age of AI
In 2025, every marketer uses AI. But only a few are using it to think better, not just write faster. Prompting has quietly become the ultimate edge. Not just to generate...