A field report from running Cloudflare's Agent Readiness diagnostic against real B2B websites — what it measures, what it gets wrong, and what I'd actually prioritize. TL;DR In...
Every month, marketing leaders are inundated with product launches, platform updates, acquisitions, benchmark reports, algorithm changes, and AI announcements. Most generate...
I want to open with a number that stopped me cold when I first read it. According to KEO Marketing, 73% of B2B websites saw significant traffic losses between 2024 and 2025. The...
A recent industry report caught my attention because it confirms something many of us in marketing have been feeling for the past year. AI discovery is already operating at...
We're watching something fundamental break in real time. For two decades, digital marketing operated on a simple premise: people search, you rank, they click, you convert. The...
Look, I've been beating this drum for a while now. AI isn't coming for search—it's already here, changing how people find information, make decisions, and discover brands. If...
Over the years, I’ve watched search evolve through countless shifts. Some were small, some were industry-changing and a few completely reshaped how customers discover and evaluate...
Attention my fellow SEO and AI Search Marketing folks… Adobe will acquire Semrush. Yes, one of our favourite SEO and GEO tools. We have been talking about LLM visibility nonstop....
For decades, the foundation of search marketing rested on a simple premise: fight fiercely for short, punchy keywords. "CRM software." "Billing solution." "Email marketing tool."...
In 2025, every marketer uses AI. But only a few are using it to think better, not just write faster. Prompting has quietly become the ultimate edge. Not just to generate...
As a Head of Growth Marketing at a SaaS company, I've observed a significant shift: traditional SEO traffic is declining, while AI-driven traffic is emerging as a powerful new...
Google officially began rolling out its June 2025 Core Algorithm Update, announcing it via their X account on June 30, 2025, and stated that it may take up to three weeks to...
