Sep 21, 202611 min read
Google Doesn't Need to Send You the Click Anymore
Google's "Dive deeper" Discover test signals a shift from referral traffic to AI-mediated discovery. Here's what B2B marketers should build instead.
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Complete Knowledge Archive122 Published Articles
Strategic Insights & Growth Playbooks
A comprehensive knowledge base developed over nearly two decades across B2B SaaS scaling, inbound demand generation, conversion rate optimization (CRO), and AI-driven marketing infrastructure.
Showing 122 of 122 articles
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AI
Sep 18, 202618 min read
Salesforce Dreamforce 2026: The CRM Becomes Something AI Can Operate Through
What AIforce, Claudeforce and the data behind them mean for marketing and growth teams.
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AI
Sep 17, 202617 min read
What HubSpot UNBOUND 2026 Means for Agentic Marketing
UNBOUND 2026 was less about new AI features and more about HubSpot's bet that the CRM becomes the context layer AI uses to make marketing and sales decisions.
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Marketing Strategy
Sep 10, 20268 min read
Why I Wrote Built to Compound: What 16 Years in B2B Growth Taught Me
Sixteen years of watching algorithms change, tactics multiply, and execution get cheaper taught me something simple: sustainable growth isn't an execution problem anymore. It's an alignment problem.
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AI
Sep 6, 202613 min read
Your Website Has a New Audience, and Most of Us Haven't Noticed Yet
A field report from running Cloudflare's Agent Readiness diagnostic against real B2B websites — what it measures, what it gets wrong, and what I'd actually prioritize. TL;DR In...
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SignalShift
Sep 6, 202629 min read
SignalShift August 2026: The Marketing Interface Is Disappearing
Last month I made the case that the interface between brands and buyers was changing shape — that an intelligent system was starting to sit between the customer and the company,...
AI
Aug 10, 202623 min read
SignalShift July 2026: The New Marketing Interface Is Intelligence
Marketing is entering a strange new phase: the customer isn't always the one doing the marketing journey anymore. AI is beginning to search, compare, interpret, recommend, and...
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AI
Jul 13, 202627 min read
SignalShift June 2026: Marketing Has Entered Its Intelligence Era
Every month, marketing leaders are inundated with product launches, platform updates, acquisitions, benchmark reports, algorithm changes, and AI announcements. Most generate...
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SignalShift
Jun 8, 20264 min read
SignalShift May 2026 - The Month Marketing Became a System, Not a Function
TL;DR For two decades, marketing teams optimized channels. Search. Email. Social. Ads. Websites. In May 2026, the industry's largest platforms revealed a different future. Google...
AI
May 21, 20269 min read
Google Marketing Live 2026 Just Showed Us What the Future of Marketing Looks Like
Last night Google Marketing Live 2026 had a lot of announcements. Some of them were expected. Some were much bigger than expected. And honestly, if you’ve been watching where...
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Content
May 16, 20269 min read
Your SaaS Website Sounds Smart. Unfortunately, Nobody Knows What You Do.
I’ve been in marketing for over 15 years now. And if there’s one thing I’ve consistently seen ruin otherwise great SaaS companies, it’s this: perfectly clear products getting...
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SignalShift
May 4, 20261 min read
SignalShift Q1 2026 - Executive Intelligence Report
Q1 2026 SignalShift Briefing Over the past 90 days, the digital landscape hasn't just gone through a routine update; it has structurally rewired itself. The interface layer—where...
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