Marketing StrategyCategory Archive
News
Marketing platforms move fast, and every change creates winners and losers. These posts cover notable announcements, from Google Marketing Live and core updates to HubSpot, Salesforce, Adobe, and the ad platforms, with commentary on what each means in practice for B2B marketers. Older entries are kept as a record of how the industry has evolved.
Marketing Strategy
Google UpdatesGoogle Doesn't Need to Send You the Click Anymore
Google's "Dive deeper" Discover test signals a shift from referral traffic to AI-mediated discovery. Here's what B2B marketers should build instead.Read Strategy
AISalesforce Dreamforce 2026: The CRM Becomes Something AI Can Operate Through
What AIforce, Claudeforce and the data behind them mean for marketing and growth teams. A deep dive into Salesforce Dreamforce 2026 announcements and agentic trends.Read Strategy
AIWhat HubSpot UNBOUND 2026 Means for Agentic Marketing
UNBOUND 2026 was less about new AI features and more about HubSpot's bet that the CRM becomes the context layer AI uses to make marketing and sales decisions.Read Strategy
AIGoogle Marketing Live 2026 Just Showed Us What the Future of Marketing Looks Like
Last night Google Marketing Live 2026 had a lot of announcements. Some of them were expected. Some were much bigger than expected. And honestly, if you’ve been watching where...Read Strategy
AIAdobe Acquires Semrush: What This Means For SEOs, GEO, and the Future of AI Search Marketing
Attention my fellow SEO and AI Search Marketing folks… Adobe will acquire Semrush. Yes, one of our favourite SEO and GEO tools.Read Strategy
Google UpdatesGoogle’s June 2025 Core Update Is Live. Here’s What It Means for SEO and Content Strategy
Google officially began rolling out its June 2025 Core Algorithm Update, announcing it via their X account on June 30, 2025, and stated that it may take up to three weeks to...Read Strategy
NewsBing Ads rolls out Expanded Text Ads globally
Bing Ads had invited all advertisers to pilot Expanded Text Ads back in August. Based on the feedback and interest from advertisers, Bing Ads rolled out expanded text ads to all...Read Strategy
NewsNow You Can Install Android Apps Directly From Google Search
Some Android users are reporting that they can install Android apps directly from Google's search results from their mobile devices. Artem Russakovskii from Android Police shared...Read Strategy
NewsGoogle Rolling Out Dynamic Callout Extensions In AdWords
Google rolling out a new dynamic callout extension for AdWords. Dynamic callout extensions will automatically highlight useful information about the business and products from...Read Strategy
NewsGoogle Added New Image Search Filter Buttons on Mobile
Have you noticed that Google Mobile Image Search showing large filter buttons for your image search requests? Google Image Search has confirmed officially that new image search...Read Strategy
News