Google rolling out a new dynamic callout extension for AdWords. Dynamic callout extensions will automatically highlight useful information about the business and products from your website into search text ads.
Dynamic callouts may not show for all advertisers and currently only available in English, recommends adding and optimizing callouts in your accounts. Dynamic callouts can appear for eligible ads when Google AdWords can match useful information with existing text on your landing page.
Dynamic callouts may not show for all advertisers and currently only available in English, recommends adding and optimizing callouts in your accounts. Dynamic callouts can appear for eligible ads when Google AdWords can match useful information with existing text on your landing page.
Benefits:
- Saves your time: Dynamic callouts reflects from your existing content on your website, no additional work is required on your part.
- More Information: Help people instantly find out more about your products and services
- Improve your ROI: This may help you improve your return on investment by focusing on attracting clicks from visitors who are more likely to be interested in what you offer.
Written by Sudheer Kiran
Full Stack Growth Marketing Professional & Fractional CMOHey, I'm Sudheer. I've spent the last 15+ years working in growth marketing—mostly with B2B SaaS companies, agencies, and startups. I help businesses find smart, scalable ways to grow through digital transformation, brand strategy, and marketing that actually converts.
