Some Android users are reporting that they can install Android apps directly from Google's search results from their mobile devices. Artem Russakovskii from Android Police shared a screen shot showing the install progress from within the mobile search results interface:
A Google spokesperson told Fortune, "Google always experimenting with ways to provide the best search results and help you find the content you need as easily as possible.”
Typically, we need to go the Google play store to install any app, but now Google is working to bypass that step by making it easier to install Android apps directly from Google search results. This should help app developers get more app downloads, if it does indeed go live for all Android users.
A Google spokesperson told Fortune, "Google always experimenting with ways to provide the best search results and help you find the content you need as easily as possible.”
Typically, we need to go the Google play store to install any app, but now Google is working to bypass that step by making it easier to install Android apps directly from Google search results. This should help app developers get more app downloads, if it does indeed go live for all Android users.
Written by Sudheer Kiran
Full Stack Growth Marketing Professional & Fractional CMOHey, I'm Sudheer. I've spent the last 15+ years working in growth marketing—mostly with B2B SaaS companies, agencies, and startups. I help businesses find smart, scalable ways to grow through digital transformation, brand strategy, and marketing that actually converts.
