Sep 21, 202611 min read
Google Doesn't Need to Send You the Click Anymore
Google's "Dive deeper" Discover test signals a shift from referral traffic to AI-mediated discovery. Here's what B2B marketers should build instead.
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AI
Sep 18, 202618 min read
Salesforce Dreamforce 2026: The CRM Becomes Something AI Can Operate Through
What AIforce, Claudeforce and the data behind them mean for marketing and growth teams.
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AI
Sep 17, 202617 min read
What HubSpot UNBOUND 2026 Means for Agentic Marketing
UNBOUND 2026 was less about new AI features and more about HubSpot's bet that the CRM becomes the context layer AI uses to make marketing and sales decisions.
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Marketing Strategy
Sep 10, 20268 min read
Why I Wrote Built to Compound: What 16 Years in B2B Growth Taught Me
Sixteen years of watching algorithms change, tactics multiply, and execution get cheaper taught me something simple: sustainable growth isn't an execution problem anymore. It's an alignment problem.
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AI
Sep 6, 202613 min read
Your Website Has a New Audience, and Most of Us Haven't Noticed Yet
A field report from running Cloudflare's Agent Readiness diagnostic against real B2B websites — what it measures, what it gets wrong, and what I'd actually prioritize. TL;DR In...
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AI
Aug 10, 202623 min read
SignalShift July 2026: The New Marketing Interface Is Intelligence
Marketing is entering a strange new phase: the customer isn't always the one doing the marketing journey anymore. AI is beginning to search, compare, interpret, recommend, and...
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AI
Jul 13, 202627 min read
SignalShift June 2026: Marketing Has Entered Its Intelligence Era
Every month, marketing leaders are inundated with product launches, platform updates, acquisitions, benchmark reports, algorithm changes, and AI announcements. Most generate...
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AI
May 21, 20269 min read
Google Marketing Live 2026 Just Showed Us What the Future of Marketing Looks Like
Last night Google Marketing Live 2026 had a lot of announcements. Some of them were expected. Some were much bigger than expected. And honestly, if you’ve been watching where...
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AI
Apr 1, 202610 min read
ChatGPT Hit $100M in Ad Revenue. Here Is What That Means for Every Marketer Right Now.
For three years, the AI industry has been sitting on a genuinely awkward contradiction. Record valuations. Hundreds of millions of users. And almost no one making money. The...
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AI
Mar 10, 202612 min read
Organic Search Is Broken: How to Stay Discoverable in the Age of AI
I want to open with a number that stopped me cold when I first read it. According to KEO Marketing, 73% of B2B websites saw significant traffic losses between 2024 and 2025. The...
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AI
Mar 10, 20268 min read
AI Search Now Equals 56% of Search Volume. What Marketers Should Know
A recent industry report caught my attention because it confirms something many of us in marketing have been feeling for the past year. AI discovery is already operating at...
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AI
Feb 19, 20264 min read
OpenAI and Google Reveal Competing Visions for AI Ads
As AI becomes the front door to discovery, two giants are redrawing the rules of digital advertising — and they’re heading in very different directions. On one side:...
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