A field report from running Cloudflare's Agent Readiness diagnostic against real B2B websites — what it measures, what it gets wrong, and what I'd actually prioritize. TL;DR In...
Marketing is entering a strange new phase: the customer isn't always the one doing the marketing journey anymore. AI is beginning to search, compare, interpret, recommend, and...
Every month, marketing leaders are inundated with product launches, platform updates, acquisitions, benchmark reports, algorithm changes, and AI announcements. Most generate...
Last night Google Marketing Live 2026 had a lot of announcements. Some of them were expected. Some were much bigger than expected. And honestly, if you’ve been watching where...
For three years, the AI industry has been sitting on a genuinely awkward contradiction. Record valuations. Hundreds of millions of users. And almost no one making money. The...
I want to open with a number that stopped me cold when I first read it. According to KEO Marketing, 73% of B2B websites saw significant traffic losses between 2024 and 2025. The...
A recent industry report caught my attention because it confirms something many of us in marketing have been feeling for the past year. AI discovery is already operating at...
As AI becomes the front door to discovery, two giants are redrawing the rules of digital advertising — and they’re heading in very different directions. On one side:...
For two decades, paid search was built on control. Marketers engineered campaigns around match types, negatives, and tightly segmented ad groups. Precision at the keyword level...
In my previous article, I spoke about how AI has quietly taken over our inboxes and how this shift is about to kill bad email marketing . That piece was based on what I was...
Over the last few weeks, I started noticing something subtle but strange in my inbox. Emails that I used to receive every single day but rarely opened were suddenly missing. At...
The era of the clean, ad-free AI interface is officially over. On January 16, 2026, OpenAI crossed a line the industry cannot uncross. They announced that ads are coming to...
