Marketing StrategyCategory Archive
AI
AI has changed how B2B buyers research, compare, and choose, and it is changing how marketing teams work. These articles track that shift as it happens: AI search and answer engines replacing the click, agents that evaluate vendors on a buyer’s behalf, CRM platforms rebuilt for AI to operate through, and what all of it means for positioning, demand, and the marketers doing the work. Expect practical analysis grounded in running real go-to-market programs, not hype.
Marketing Strategy
SignalShiftSignalShift September 2026: Your Next Buyer Never Logs Off
September 2026 put always-on AI agents in buyers' hands. Six signals on what delegated demand means for CMOs, budgets, search, martech and talent.Read Strategy
Google UpdatesGoogle Doesn't Need to Send You the Click Anymore
Google's "Dive deeper" Discover test signals a shift from referral traffic to AI-mediated discovery. Here's what B2B marketers should build instead.Read Strategy
AISalesforce Dreamforce 2026: The CRM Becomes Something AI Can Operate Through
What AIforce, Claudeforce and the data behind them mean for marketing and growth teams. A deep dive into Salesforce Dreamforce 2026 announcements and agentic trends.Read Strategy
AIWhat HubSpot UNBOUND 2026 Means for Agentic Marketing
UNBOUND 2026 was less about new AI features and more about HubSpot's bet that the CRM becomes the context layer AI uses to make marketing and sales decisions.Read Strategy
Marketing StrategyWhy I Wrote Built to Compound: What 16 Years in B2B Growth Taught Me
Sixteen years in B2B growth taught me that sustainable growth is an alignment problem, not an execution problem. Here is why I wrote Built to Compound and how aligned companies win in the AI era.Read Strategy
AIYour Website Has a New Audience, and Most of Us Haven't Noticed Yet
Cloudflare's Agent Readiness score reveals 96% of sites aren't built for AI agents. Here's what I found implementing it on B2B websites—and what to fix first.Read Strategy
AISignalShift July 2026: The New Marketing Interface Is Intelligence
AI is changing how buyers discover, evaluate, and choose brands. Explore six signals shaping the future of marketing, search, content, commerce, and data.Read Strategy
AISignalShift June 2026: Marketing Has Entered Its Intelligence Era
SignalShift's June 2026 Intelligence Brief analyzes six evidence-backed marketing shifts helping CMOs and marketing leaders prepare for the next era of AI, search, GTM, and measurement.Read Strategy
AIGoogle Marketing Live 2026 Just Showed Us What the Future of Marketing Looks Like
Last night Google Marketing Live 2026 had a lot of announcements. Some of them were expected. Some were much bigger than expected. And honestly, if you’ve been watching where...Read Strategy
AIChatGPT Hit $100M in Ad Revenue. Here Is What That Means for Every Marketer Right Now.
ChatGPT made $100M in ads before most marketers noticed. How does the Answer Economy work, what does it cost, and should it be in your 2026 media mix?Read Strategy
AI