Google Doesn't Need to Send You the Click Anymore
Google's "Dive deeper" Discover test signals a shift from referral traffic to AI-mediated discovery. Here's what B2B marketers should build instead.

Google's "Dive deeper" Discover test signals a shift from referral traffic to AI-mediated discovery. Here's what B2B marketers should build instead.

What AIforce, Claudeforce and the data behind them mean for marketing and growth teams.

UNBOUND 2026 was less about new AI features and more about HubSpot's bet that the CRM becomes the context layer AI uses to make marketing and sales decisions.

Sixteen years of watching algorithms change, tactics multiply, and execution get cheaper taught me something simple: sustainable growth isn't an execution problem anymore. It's an alignment problem.

A field report from running Cloudflare's Agent Readiness diagnostic against real B2B websites — what it measures, what it gets wrong, and what I'd actually prioritize. TL;DR In...

Marketing is entering a strange new phase: the customer isn't always the one doing the marketing journey anymore. AI is beginning to search, compare, interpret, recommend, and...

Every month, marketing leaders are inundated with product launches, platform updates, acquisitions, benchmark reports, algorithm changes, and AI announcements. Most generate...

Last night Google Marketing Live 2026 had a lot of announcements. Some of them were expected. Some were much bigger than expected. And honestly, if you’ve been watching where...

For three years, the AI industry has been sitting on a genuinely awkward contradiction. Record valuations. Hundreds of millions of users. And almost no one making money. The...

I want to open with a number that stopped me cold when I first read it. According to KEO Marketing, 73% of B2B websites saw significant traffic losses between 2024 and 2025. The...

A recent industry report caught my attention because it confirms something many of us in marketing have been feeling for the past year. AI discovery is already operating at...

As AI becomes the front door to discovery, two giants are redrawing the rules of digital advertising — and they’re heading in very different directions. On one side:...