Sudheer KiranFractional CMO • Full-Stack B2B Marketing

Category Archive

Product Led Growth (PLG)

2 published articles and playbooks in Product Led Growth (PLG).

AIJul 13, 2026 27 min read

SignalShift June 2026: Marketing Has Entered Its Intelligence Era

SignalShift's June 2026 Intelligence Brief analyzes six evidence-backed marketing shifts helping CMOs and marketing leaders prepare for the next era of AI, search, GTM, and measurement.Read Strategy

Product Led Growth (PLG)Aug 31, 2025 8 min read

Product-Led Growth vs. Sales-Led Growth: Why the Future is a Hybrid GTM Model

Discover why successful SaaS companies are abandoning pure PLG vs SLG models for hybrid GTM strategies. Learn how combining product-led acquisition with sales-led expansion reduces CAC by 25% and increases expansion rates by 40%+. Includes implementation frameworks and real case studies from Zoom, Snowflake, and Notion.Read Strategy