Category Archive

Google Updates

What Google’s changes mean for marketers. This category explains core algorithm updates, AI Mode and AI Overviews, new ad formats, and Google Marketing Live announcements, and turns each into practical next steps for search and content strategy.

4 published articles and playbooks in Google Updates.

All Articles

Google UpdatesSep 21, 2026 11 min read

Google Doesn't Need to Send You the Click Anymore

Google's "Dive deeper" Discover test signals a shift from referral traffic to AI-mediated discovery. Here's what B2B marketers should build instead.Read Strategy

AIMay 21, 2026 9 min read

Google Marketing Live 2026 Just Showed Us What the Future of Marketing Looks Like

Last night Google Marketing Live 2026 had a lot of announcements. Some of them were expected. Some were much bigger than expected. And honestly, if you’ve been watching where...Read Strategy

AINov 24, 2025 3 min read

The Google AI Mode Ads That Arrived Faster Than Anyone Expected

At Google Marketing Live 2025 , Google signaled that ads would soon appear within its conversational AI search results, powered by Performance Max campaigns. This plan felt...Read Strategy

Google UpdatesJul 3, 2025 4 min read

Google’s June 2025 Core Update Is Live. Here’s What It Means for SEO and Content Strategy

Google officially began rolling out its June 2025 Core Algorithm Update, announcing it via their X account on June 30, 2025, and stated that it may take up to three weeks to...Read Strategy