Sep 21, 202611 min read
Google Doesn't Need to Send You the Click Anymore
Google's "Dive deeper" Discover test signals a shift from referral traffic to AI-mediated discovery. Here's what B2B marketers should build instead.
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Google Updates
Showing 4 published articles and playbooks in Google Updates.
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AI
May 21, 20269 min read
Google Marketing Live 2026 Just Showed Us What the Future of Marketing Looks Like
Last night Google Marketing Live 2026 had a lot of announcements. Some of them were expected. Some were much bigger than expected. And honestly, if you’ve been watching where...
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AI
Nov 24, 20253 min read
The Google AI Mode Ads That Arrived Faster Than Anyone Expected
At Google Marketing Live 2025 , Google signaled that ads would soon appear within its conversational AI search results, powered by Performance Max campaigns. This plan felt...
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Google Updates
Jul 3, 20254 min read
Google’s June 2025 Core Update Is Live. Here’s What It Means for SEO and Content Strategy
Google officially began rolling out its June 2025 Core Algorithm Update, announcing it via their X account on June 30, 2025, and stated that it may take up to three weeks to...
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